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Marketing BPO

What is marketing BPO?

If you are like most companies, many of your employees likely have a list of targeted leads that they have always meant to call on, but never quite get around to it. Or, maybe they’ve never had the time to even get as far as developing the targeted lists.

Not making time for these types of marketing activities can have a negative effect on your business in the long run. Fortunately, marketing business process outsourcing (BPO) is an ideal solution to this issue and can help your business acquire new customers through the use of talented and well-educated marketing BPO professionals.

EsoftWorld is a marketing outsourcing company that can help mid-size businesses as well as larger businesses develop a marketing BPO strategy that can achieve your marketing objectives. We provide:

  • Outbound telemarketing
  • Appointment setting
  • Customer surveys and research

Why outsource lead generation?

Ongoing lead generation efforts are vital to the survival of nearly all businesses and ignoring this task can cause your sales pipeline to quickly dry up. Outbound telemarketing is a proven way to keep a steady stream of leads for your business. According to the Direct Marketing Association’s 2010 Response Rate Trend Report, outbound telemarketing had the highest response rate (over 6%) of any of the marketing tactics measured by the report.

Combining the effectiveness of an outbound telemarketing campaign with the cost savings that EsoftWorld can provide to our clients makes marketing BPO a worthy tactic to add to your marketing arsenal.


Why choose EsoftWorld for marketing BPO?

What sets EsoftWorld apart is our specialty in working with not only large corporations, but mid-size businesses that, in the past, did not have access to the increased efficiencies and reduced costs of a global outsourcing operation. We’ll work closely with you to develop a custom outsourcing strategic plan that minimizes your cash outlay while maximizing the talents of your current team members.

We are here to help you determine if marketing outsourcing is a good choice for your business. No matter what type of marketing BPO you think your company may need, we’ll start with a thorough due diligence process that will give you a clear idea of precisely which benefits your company can start to achieve from a marketing BPO project.

You can feel assured that your needs will be met because of our knowledgeable staff’s unequaled commitment to customer service. We believe in providing total customer satisfaction on each and every one of our engagements.